Displayed is mockup for a tea shop called, “Lover and the Fool” that was to open up in Gastown. The goal was to have a fun and whimsical logo. The client wanted a design that was versatile it had to work on shop front and street signage, loose leaf tea, tea bag tags and packaging, paper bags, and various merchandise.
After discussions and fun, productive, brainstorming sessions with the client, we found inspiration in the illustrations of tarot cards. Playing with the shop name, I wanted the image to convey “reflecting opposites” using the opposing colours, red and green. I also wanted the image to show movement as there is in the chase of hearts and a bit of dialogue in the viewer’s mind when you look at the image.
Unfortunately, this project did not go further than the sketch and mock-up stage – custom font was never finalized. I haven’t seen this teashop open up either. It was a fun project nonetheless!